Heather Hyejin Lee
Luxury StoresCategory: digital    
Client: Amazon
Coepi TypefaceCategory: Typeface design
Client: Type @Cooper Prime DayCategory: digital
Client: Amazon
ArthouseCategory: print
Client: Sook Jin JoBeauty Benefits
Category: art direction, print
Client: Bloomingdale’sAmazon Fashion
Category: digital
Client: Amazon Black FridayCategory: digital
Client: AmazonThe Carousel Shop
Category: art direction, print
Client: Bloomingdale’sB&W Magazine
Category: print
Client: black & white magazineDavid Yurman
Category: digital
Client: David YurmanFloatimini Category: art direction
Client: Floatimini Children’s Swim RESUME
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Fall 2023 Fashion Video Ad
The fall campaign video was edited in house to be advertised on Prime Video in conjunction with the sitewide seasonal flip.

Small Business Highlights As Amazon’s fashion program dedicated to customers’ discovery of emerging and established small businesses that are striving to make a difference, the editorials feature unique stories behind the founders of brands The Caker and La Plant Chica.

Art direction
Editorial
UI/UX