Heather Hyejin Lee
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Client: Amazon
Coepi TypefaceCategory: Typeface design
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ArthouseCategory: print
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Category: art direction, print
Client: Bloomingdale’sAmazon Fashion
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Client: David YurmanFloatimini Category: art direction
Client: Floatimini Children’s Swim RESUME
ABOUT
LINKEDIN
Bloomingdale’s Window into Seoul Carousel Shop
Bloomingdale’s launched Window Into Seoul for its rotating pop-up shop driven by culturally relevant themes. For this edition, Minya Oh, known as Miss Info, curated a selection of Seoul-inspired goods of over 50 native brands that are highly coveted and emerging across multiple product categories.
Branding
Environmental 
Print
The illustration was developed as a visual vehicle to convey the new andynamic South Korean culture that has manifested in K-pop, K-beauty, and numerous emerging fashion brands on global scale. The design was inspired by the Korean word Seoul, 서울

Window Into Seoul logo










In-store signage